The Ultimate 101-Point CRO Checklist
Identify the silent killers in your funnel. Fix them. Scale your ads aggressively.
Homepage & First Impressions
Capture attention instantly. You have 3 seconds.
Clear Value Proposition above the fold
High-quality hero image showing product in use
Clear primary Call-to-Action (CTA) button
Announcement bar for free shipping/offers
Social proof (Best Seller badges/Reviews) visible immediately
Fast loading hero section (LCP < 2.5s)
Intuitive navigation menu
Search bar prominently displayed
Featured categories for quick browsing
New Arrivals / Best Sellers distinct sections
Trust badges (Secure checkout, Money-back guarantee)
Video background or GIF for engagement
Personalized product recommendations
Email capture popup (exit intent or timed)
Footer with clear policy links (Returns, FAQ)
Navigation & Product Listings
Help them find what they want, fast.
Product Detail Page (The Offer)
This is where the sale happens. Stack the value.
Cart & Checkout (The Money Zone)
Reduce friction. Do not let them leave.
Mobile Optimization
70% of traffic is here. Is it thumb-friendly?
Trust, Security & Social Proof
If they don't trust you, they won't buy.
Speed & Technical
Slow sites kill conversions.
Retention & Post-Purchase
The real money is in the LTV.